Pay with Points App Feature

Bass Pro Shops App
A points redemption feature on the Bass Pro Shops app, to be used by CLUB Mastercard holders on post-purchases made at Bass Pro Shops branded stores, restaurants, golf courses, marinas, etc.

Design Process

Define

What is the problem that needs to be solved?
The Problem
Current CLUB members can only redeem points in-store for purchases made on retail products. Most CLUB members are not aware they can also redeem points on all Bass Pro Shops and Cabela's branded stores, restaurants, golf courses, marinas, etc making the program less appealing.
The Goal
Provide our users with a CLUB points redemption journey that helps them easily use there points on all qualifying purchases for Bass Pro Shops branded stores, restaurants, golf courses, marinas, etc. This will incentivize cardholder spend, improve brand loyalty, and increase rewards program.
Contributions
Lead UX Designer
Research • UX/UI Design
Discovery
What Are the users needs?
Target Mobile Devices
IOS dEVICES
• iPhone 7 or 8
• iPhone 7+ or 8+
• iPhone X or XS
• iPhone XR
• iPhone XS Max
aNdroid Devices
• Samsung Galaxy S7 / S8
• Pixel 2 / 3
• OnePlus 6
App Feature Requirements
Adding a club card
• Allow addition of CLUB rewards card to the user’s wallet / profile (Web or Mobile App)
• Once added, user will have the option to Enroll in “Pay with Points”
enrollment
• Enrollment will require user to accept Terms & Conditions & Privacy Policy
• User will have the option to enroll more than one card
• Once enrolled, user can view eligible transactions and select them for redemption
• User can select specific points to apply towards redemption
• BPS internal point bank will be utilized to check points
Points REDEMPTION
• Once enrolled, user can view eligible transactions and select them for redemption
• User can select specific points to apply towards redemption
• BPS internal point bank will be utilized to check points
Notifications
• User receives notification once a redeemable transaction has been executed
• Clicking on the notification opens  app to redeem the points
Ideate & Design
Sketch & design ideas based on the findings uncovered during the define & discovery PHASES.
Sketches & Notes
Final UI Designs
Enroll Flow
Redeem FLOW
Validation
Test the designed solution to validate it against the problem statement.
Prototype
The business decision was to conduct user testing after the feature has launched and implement changes and updates as needed.
Implement
Monitor the performance of the design in the production ENVIRONMENT & make improvements as needed.
This feature is currently in development. Once it is deployed testing and analytics will be studied and analyzed for improvements.