Usability Testing Goals
• Determine if more detailed landing page provides better navigation to products of interest.
• Do the new “You saved $X.XX” callouts help users decide on which product to evaluate.
• Do the new banner callouts (Sale, Clearance,etc.) help users evaluate which products to pursue?
• Is the new price range easier to understand than“Starting at $X.XX” pricing?
• Navigation & Filtering behavior to and across product categories
• Determine how customers define
d. CLUB Offer
• Does the expected amount of ‘discount’ vary by the category callouts (Sale, Clearance, etc.)?
• What do customers expect the section to be called that lists Sale & Clearance products?
b. Uncle Buck’s Outlet
c. Bargain Cave
Usability Testing Results