All case studiesCase study · Bass Pro Shops
Pay with Points: letting CLUB members redeem rewards anywhere in the app
Designed a points-redemption flow so CLUB Mastercard holders could use rewards beyond retail, from restaurants to marinas
1 slideto redeem points on any eligible purchase, from retail to marinas
- My role
- Lead UX/UI designer and strategist
- Timeline
- Bass Pro Shops, 2018–2020
- Scale
- CLUB Mastercard holders
- Bass Pro Shops and Cabela’s stores, restaurants, golf courses, and marinas
- Tools
- Sketch
- Marvel
- Platform
- iOS and Android app
01 · Why I started
CLUB members could only redeem points in store, and most did not know they could use them anywhere else
Points worked for retail purchases in store. Most members had no idea they could also redeem at Bass Pro Shops and Cabela’s restaurants, golf courses, marinas, and more, which made the program feel less valuable.
The goal: an easy way to apply points to any qualifying purchase, to encourage card spending, build loyalty, and raise the value of the rewards program.
02 · What I defined
I started by turning the business rules into a flow a member could follow in a few taps
- Add a CLUB card to the wallet or profile, then enroll in Pay with Points
- Accept the terms and privacy policy once; enroll more than one card if needed
- See eligible transactions, pick which ones to redeem, and choose how many points to apply
- Get a notification when a purchase is eligible, and open the app right to it
- Designed for the phones members actually used: iPhone 7 through XS Max, Galaxy S7/S8, Pixel 2/3, OnePlus 6
So I sketched the whole journey on paper before opening a design tool
Then I tested the full flow with a clickable prototype
The final flow takes a member from enrolling a card to redeeming points with a single slide
