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Case studies

Featured · AI-First Experiences

AI-first onboarding for HubSpot

Designed agentic onboarding that tripled activation for small businesses who completed it

Agentic AIOnboardingGrowthExperimentation

HubSpot onboarding assistant asking a new customer about their goals

Growth & Monetization

3 case studies

A long-term vision for HubSpot’s pricing pages

PricingResearchStrategy

HubSpot pricing page comparing Starter and Professional plans

Making the upgrade to HubSpot’s Starter CRM Suite an easy decision

Growth experimentMonetizationB2B SaaS

Starter CRM Suite upgrade page comparing the free plan with Starter

Revamping Rite Aid’s account creation and dashboard

Sign-upGrowthRetail

Rite Aid account dashboard and sign-up screens on mobile

Brand & Design Systems

1 case study

Rite Aid’s digital refresh: from branding to a design system

Built Rite Aid’s first design system and used it to redesign key pages, lifting product-page conversion 23.4%

Design systemsBrandingE-commerce

Commerce & App Design

3 case studies

Pay with Points: letting CLUB members redeem rewards anywhere in the app

App designiOS + AndroidLoyalty

Pay with Points screens on two phones

Improving the Bass Pro Shops product details page

Responsive designE-commerceResearch

Redesigned product details pages on desktop and mobile

Bargain Cave: one home for every Bass Pro Shops deal

Responsive designE-commerceUsability testing

Bargain Cave sale and clearance page on a desktop monitor